By Wendy Quarry
This vigorous e-book argues that during the advance procedure, verbal exchange is every little thing. The authors, global specialists during this box as lecturers, practitioners and theorists, argue that communique for improvement is an artistic and cutting edge frame of mind that could permeate the general method of any improvement initiative. They illustrate their argument with bright case reviews and instruments for the reader. Acknowledgements; advent; 1 -- verbal exchange for improvement: environment the scene; half ONE -- What we all know; 2 -- The which means of 'another' improvement; three -- Planners and searchers: methods of doing improvement; four -- Why communicators cannot converse; half -- What we realized; five -- operating within the gray region; 6 -- Early champions: uncovering rules; 7 -- New activists: ideas that shuttle; eight -- The forgotten context; half 3 -- What we will do another way; nine -- education and negotiating within the gray sector; 10 -- looking and listening: sturdy communique, strong improvement
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Extra info for Communication for another development : listening before telling
Did we tell you that we were going to be polemical? On the right side we have the ‘searchers’. Searchers think in terms of downward accountability and pay more attention to the actors and factors that contribute to a vision. They are satisfied if their projects contribute to good development without demonstrating direct attribution. Searchers tend to be process-oriented and in communication terms would be listeners (of course) rather than tellers. As ‘listeners’ they are more interested in participatory communication, advocacy and a search for common meaning.
While we are up in the air, we will look back at decades of Communication for Development work. We will then plunge back in, better informed to make more realistic choices in our careers and profession. While we are there we need to be critical and learn from our own mistakes. We are doing this by hitting our softest spot: why is it that we are so useless at explaining what we do? f ou r Why communicators can’t communicate We are returning from a disastrous soccer tournament. Our boys managed to tie one game – the rest of the scores are best forgotten.
Agencies were willing to provide funds for innovation and experimentation. They allowed people to fail. And, as we all know, failure breeds learning. Now the fear of failure is so intense that they straitjacket innovation with tools and guidelines (logical frameworks, results-based management). These days all you have to do is get the paperwork right. Have you seen donor reports lately? t h ree Planners and searchers: two ways of doing development Communication is not the same as telling Years ago the same colleague who produced the letter to the professor was putting together material for a workshop on Communication for Development.